CEO of KINCHILI said: ”A brand is the symbol of corporate image. Our product quality shows how we put our corporate image into practice.”Based on quality strengthening, KINCHILI emphasized “to surpass perfection and to proceed with excellence.” And we kept thoughts of consideration hoping to pour humanity into cold-blooded machines and make it more easily operated and user-friendly.
KINCHILI is a traditional brand which insists on producing in local. Also KINCHILI considers itself as a gear, just like the symbolization of the logo, only takes the first move, then we can move to the whole world.
In recent years, KINCHILI has gradually transformed from a traditional manufacturer to globalization. In 2017, the new brand “LICHUANG “was born that symbolizes not only having a foothold in Taiwan, but also overseas expansion.
In the future, KINCHILI will have been insisting on quality, continuing innovation and pursuing distinction.
近年來，金吉利由台灣傳統自創品牌逐漸轉型。 2017年，全新的品牌LICHUANG (立創)誕生，表示不僅要立足台灣，更要創造世界舞台，將MADE IN TAIWAN推廣全球。金吉利品牌標誌為一顆齒輪地球，對自身而言，如同一顆轉動的齒輪，繞著地球而轉; 對客戶而言，金吉利提供的高品質產品，如同一顆齒輪，幫助客戶產線運轉更加順利。
In recent years, KINCHILI has gradually transformed from Taiwan’s traditional owned brand to globalization. The new brand LICHUANG was born in 2017. It means not only insisting the local manufacture in Taiwan but also to create a world stage to promote “MADE IN TAIWAN” worldwide. The KINCHILI logo is a gear mixed with earth. For itself, it is like a rotating gear that turns around the earth. For customers, KINCHILI’s high-quality products are just like a gear helping customers to produce more smoothly.
We take upgrading our product quality continuously as our primary purpose. And we also make an effort to protect and preserve the environment.The washing machines feature brush cleaning, air knife drying, and special automatic lifting design to increase the convenience of use. And water recycling system saves water resources. Inside the product we use the sound absorbing materials to reduce the noise, being the environment and user-friendly.
KINCHILI (LICHUANG) expects to keep up with international industry. We always proactively take participation in various exhibitions at home and abroad. We also promote our product in the trade association journal, to communicate with the same trade.
After we participated in various international exhibitions, we extended our business abroad. We not only received approvals from overseas customers. They also actively cooperate with us to become our agents and sell our product abroad.
Respond to different national conditions, we make sufficient market survey and data collection with our agents which in different countries. Then we assess demand and competition within each target market. We uphold the principle of user convenience and provide perfect operating manuals to overseas customers. We keep in touch with customers to remove their doubts on installation and maximize customer satisfaction.In recent years, we had improved the design and update of our official website. Customers can learn more about our company and products on the website. In addition, we have a customer service and complaint handling system. Our customer service team arranges the immediate troubleshooting and maintenance. We also regularly contact customers to follow their product usage situation. We collect the information from potential customers for analysis and evaluation regularly.We budget for the marketing expenses every year, which is based on a certain percentage of our income. And the marketing budget is mainly used for joining the exhibitions. We attend the GLASSTEC international exhibition regularly. On this international stage, we introduce our special design of the lifting type grinding and washing machine. By showing the actual machine, customers can see its high-performance polishing and cleaning effect in person. So we actively contact and invite customers to visit us at the exhibition to take a look at our products.
Our product, the lifting type glass grinding & washing machine, featuring a high-performance polishing and cleaning effect, has won the praise and continuous support from customers.
Our product overturns the traditional metal color appearance. The beautiful paint color creates an elegant texture. Functionally, the innovative glass grinding process perfectly removes the stains, marks, and the invisible grease on the glass surface.
Comparing with the products of other companies, we concern the convenience of user much more. So we customize each machine and design the automatic lifting function. We make the machine operation, maintenance, repair, and adjustment more easily and user-friendly.
In product design, first, we analyze the customer requirement and combine the new idea with our original drawings and models. Next, we evaluate the technical feasibility, the costs, developing and production time, functions, and cooperation with suppliers. And according to the actual situation, adjust and improve the design anytime.In the production process, we have a standard procurement process. First, we evaluate the requirements of raw materials. Then, we select the appropriate component suppliers or manufacturers to cooperate with. Our production quality control and management include regularly assessing our suppliers and inspecting their product quality. We always pay attention to follow the safety rules and electrical control specifications. Our company's quality management system includes management of research, development, design, and production process. Also, performance evaluation and components quality management is included.To expand the business in the overseas market, we successfully achieved CE certification in 2011. The CE Marking means the product manufacturer confirming that the product complies with the relevant EU directives and has completed the corresponding assessment procedures. Also, our machine complies with the regulatory and safety specifications of the countries.
From design, manufacture, to inspection, all of our products follow the quality control and management process. Only in this way we can stabilize the quality. We attach great importance to track the machine usage of customers and provide after-sales service to maximize customer satisfaction.